American actor Robert Norris, a face that became popular as the handsome cowboy who promoted the cigarette brand for twelve yearsMarlboroHe died on day 3 at age 90 at his home in Colorado Springfield (USA), it was reported Saturday.
The photo of Norris, with his inseparable cowboy hat and lighting a cigarette, flooded billboards, magazine pages and television but what many do not know is that never smoked, like others who succeeded him in the campaign and have died of cancer.
Norris, who was born in Chicago and always dreamed of being a cowboy, was discovered by advertisements in 1954 when they saw a photo in a newspaper with his friend, the actor John Wayne, after which they went to visit him at his ranch, the Tee Cross Ranches, where he raised horses in Colorado, according to his son Bobby.
"They got out of their car, these guys in their striped suits, and approached Dad and said: "Would you like to be in Marlboro cigarette ads?", he recalled in an interview with a radio station recently.
Norris told them that at that time he was busy and suggested that if they really had an interest, they should return next week.
"They returned next week" and the actor thus became the image for twelve years of Marlboro, of the largest tobacco company in the world, Phillip Morris
Bobby also recalled that his father, who had two sons and two daughters, constantly warned them that I didn't want them to smoke until one day one of them questioned him: "If you don't want us to smoke, why do you advertise cigarettes?"
After that incident Norris went to Phillip Morris and resigned to remain his image because He didn't want to be a bad example for his children.
Norris was followed by other "cowboys" in the advertising campaign that lasted until the 1970s, who did smoke and died from cancer.