Directors Anton Ernst and Tati Golykh announced that in the drama "Finding Jack" he will be cast in a supporting role, with the help of visual effects, actor James Dean, who died in 1955.
The announcement sparked a wave of criticism. Actor Chris Evans described the decision as "shameful," Wood simply wrote "no" on his Twitter account, and Zelda Williams, Robin Williams' daughter, who restricted the use of his image for 25 years after his death, expressed contempt. against this choice of directors. "It creates a horrible precedent," she wrote on Twitter.
Ernst spoke to The Hollywood Reporter about the criticism he received, which made him sad and upset: "We don't understand that. I never intended this to be a marketing trick. "
For the role of Rogan, which will be played by James Dean, the director said that a casting was organized. The team decided to choose Dean, because he fit the role perfectly, because Rogan is "a very complex character" and in this way Dean was perceived.
Magic City Films obtained the rights to use Dean's image from the actor's relatives, represented by CMG Worldwide. James Dean's name and similar figures have been used throughout the years in advertising campaigns by companies such as Dolce & Gabbana, Allure Eyewear, H&M and Jose Cuervo.
Ernst reiterated that Dean's family supports the project. The film, adapted by Mari Sova after Gareth Cricker's novel, is an emotional journey about friendship and love in desperate circumstances. The film is scheduled to release on November 11, 2020.
The tragic fate of the "rebel without cause"
James Byron Dean was an American theater and film actor, who marked the post-war American youth, especially through the role of Jim Stark in the movie "Rebel Without a Cause" (Rebel Without a Cause).
He was born in Marion, Indiana, to a family of farmers, Winton and Mildred Wilson Dean. At the age of nine he remains an orphan of a mother and is sent by his father to the care of an aunt from Fairimont. During high school he plays basketball, takes violin and step lessons, he has a great passion for theater and DIY.
In 1949, after graduating from high school, he moved to California, living with his stepfather and stepmother. From the father's wish, he attended legal courses, enrolling at the Santa Monica College, but not long after he transferred to the U.C.L.A., eager to study the plaintiff. This will attract the anger of his father, who will refuse to support him anymore.
Dean begins his artistic career by appearing in various commercials. For lack of money he has to drop out of college and try to get a job in Hollywood. Following the advice of some friends, Dean will move to New York where he will manage to play, obtaining roles on Broadway.
The great chance of his life is admission to "Actor`s Studio", where he has the opportunity to study with Lee Strasberg, and where he will have colleagues Marlon Brando and Paul Newman. He will receive episodic roles in various television shows and series.
His theatrical activity is successfully crowned, receiving numerous awards and chronicles favorable for the role of the play "The Immoralist" by André Gide. Thus he manages to get his first roles in Hollywood films. As early as 1951, the year of his debut in cinema, he is noted, at first in insignificant films, but later he will have a resounding success due to the collaboration with Elia Kazan, the first director who gives him a leading role, that of Cal Trask in " The East of Eden "(1954).
James Dean is honored with an Oscar nomination for the first post-mortem nomination in the history of the American Film Academy. This performance will be followed quickly by two more resounding successes; the roles in "Rebel Without a Cause" by Nicholas Ray and "Uriaşul", presented to the public after the actor's death.
His tragic death, at the age of 24, in a car accident on California Highway 466 near Paso Robles, will transform him into the idol of an entire generation that identifies itself with the image of the sensitive, nonconformist and rebellious young man, representative of the conflict. between generations.
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