Correos has launched the #YoMeQuedo campaign to publicize 'Post Market', a e-commerce platform with which he offers small local producers the possibility of “making visible, commercialize and send your products throughout Spain and, in the near future, at an international level, ”says the entity in a statement.
The objective is work for "those who choose to stay in rural Spain", for those who "live in town because they want" and not "because they have no other choice."
The National Observatory of Telecommunications and the Information Society (ONTSI) has recently presented the report ‘Electronic Commerce in Spain B2C 2018’. It highlights that The total turnover of e-commerce in Spain in 2018 reached 41,509 million of euros, 32.4% more than in 2017.
However, the buyer profile is still far from the rural world: for the first time there is a greater presence feminine (52%); There is greater purchase intensity in ages between 35 and 44 years (44.9%), residents in populations of more than 100,000 inhabitants and provincial capitals (39.5%), with a level of higher education (50%) and people with a income level in the home between 900 and 2,500 euros.
He marketplace Post office could be a great opportunity for emptied Spain, for those local producers who choose to stay in rural Spain and who need a "logistics network to offer its products in an increasingly global and digital market".
In fact, according to the ONTSI study, the marketplaces They have "a leading role" in electronic commerce in Spain: About 80% of the total number of Internet users – approximately 17 million online consumers – use them, motivated by "the variety of products and brands, prices and comfort they offer".
Since I was born last May, Correos Market has already integrated more than 150 producers and more than 1,000 references. And although the products focused on food, preferably oils, wine and beers stand out by number, this online market also offers handicrafts and fashion, beauty and household items.