The CEO of Alphabet, Larry Page, announced on Tuesday his resignation from the post to "simplify the management structure" of the company, and will replace the head of Google, Sundar Pichai, who will combine both charges.

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The CEO of Alphabet, Larry Page, announced this Tuesday his resignation to "simplify the management structure" of the company, and will replace the head of Google, Sundar Pichai, who will combine both charges.

Larry Page founded Google in 1998 with Sergey Brin and served as CEO of Alphabet since 2015, when the company was created as an "umbrella company" of Google to keep separate the different business lines of an increasingly diversified firm.

Precisely brin He also said that he is leaving his post as president of Alphabet, a fundamentally honorary position and that will disappear with the march of the co-founder.

"With Alphabet already well established and Google and the other bets operating effectively as independent companies, it is the natural moment of simplify the management structure ", Page and Brin indicated in a joint letter in which the resignations were formalized

"We have never been people who stick to management positions when we believe there is a better way to manage the company," they said.

For its part, Pichai, who has been with the company since 2004 and before directing Google had led the Android and Chrome teams, He said he wanted to "keep working" with Page and Brin from his new position.

Google CEO, Sundar Pichai, during his appearance as a witness before the US Congress in December 2018.
Google CEO, Sundar Pichai, during his appearance as a witness before the US Congress in December 2018.
JIM LO SCALZO / EFE

Although he will no longer have a managerial position in the company, Page will continue to be a prominent voice in Alphabet and Google, both for his co-founder status and for the fact that controls 5.8% of the shares, along with 5.6% controlled by his partner and friend Sergey Brin.

A success story

Page and Brin founded the search engine company on-line in September 1998 in the garage of her friend Susan Wojcicki in Menlo Park (California, USA) as a research project for two PhD students at Stanford University.

In a few years, Google would open its way in the market, surpassing its then competitors AltaVista, Yahoo !, Hotbot and Excite.com, among others, and it would be definitively consolidated by survive the dot bubble burst in 2000.

Since then, the empire based in Mountain View (California) has grown exponentially to become a business that enters annually more than 100,000 million dollars (85,000 million euros).

In addition to searches, Google also has a almost absolute monopoly of internet advertising revenue, although in this case shared with Facebook.

Advertising on-line generates more than 70,000 million dollars annually in the US, an amount superior to that generated by television commercials, and it is estimated that more than 90% of annual growth falls to Google and Facebook.



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